The question I asked over dinner: What is it that you think most about? How have you expressed it? What were the hurdles you faced? What was the impact?
Respondent 1 (one of "TR 35 India Award" winners):
- Thinks a lot about his company. About how to keep his group together and about doing things that are unique, challenging and enjoyable.
- He set up a small company and got like minded people into it
- Hurdles faced include keeping the team together, raising initial capital, worries whether the product developed is robust, customer acceptance
- Impact is that his company is doing good today
P>Respondent 2 (Lawyer with Human Rights law network):
- Thinks of holidays mostly in jungles with varied bird population
- Owns tree books, bird books and butterfly books (among others, I assume). She chooses her holidays, connects with like minded friends and nature lovers and goes on the trips.
- Ticket booking, accommodation booking and other logistics
- These trips give her joy and happiness
Respondent 3 (House wife):
- Has culinary interests and thinks about food mostly
- She expresses her thoughts and feelings by cooking variety of food at home and trying out food at different restaurants that serve multiple cuisines
- A lot of ingredients she needs from time to time are not close to her place
- Activities like cooking and connecting with friends, teaching students, sharing recipes and hosting parties make her happy
Respondent 4 (Head of a division in a Multinational company):
- Thinks about taking new technologies to the market
- Works with internal and external customers to realise ideas.
- Getting the internal customers to the same page gets little challenging. There are also the sustainability and revenue potential of a few product ideas that need consideration, but otherwise, there are not many hurdles he recalls.
- Realization of idea and thoughts creates business, customer satisfaction, growth of the company and employee satisfaction
Respondent 5 (one of "TR 35 India Award" winners):
- Thinks about how he and his team (his company) can reach out to all the potential customers with their inventions and technologies they create
- He blogs, talks, participates in events like Em Tech India 2010, advertise a little, videos on utube, and through linked in
- Hurdle is that most potential customers do not trust young technologies which can not be easily adapted and once adapted can not be easily done away with
- Reliable products
Use case:
| Name | Rama |
| Age | 20 |
| Sex | Female |
| Environment | Rama is an engineering student who wants to make something of her out in the world. She comes from a conventional family and worked her way to engineering entrance by putting long hours in studies and working with determination. She is a fairly intelligent person and learns quickly when exposed to new concepts. Rama studies in an average Indian town and is one of the best students in class. |
| Worries | Rama worries that she may not be able to make big in her career. She is aware of the stories and achievements of several successful women but she still has not found a focal point. She does not know exactly how and when she is going to grow out of the cocoon. |
| What makes her happy | Rama enjoys acting on her thoughts and creating tangible solutions. She thinks that articulation and sharing of experience with clarity can be achieved only by actually acting on the thought itself. |
| A day in the life of Rama | Rama works on her assignments regularly and from time to time works on her own ideas and those of her friends in a group. |
How do we address opportunities and challenges of self – expression by Indian people?
- Providing avenues for exploration and prompting into action right from the grass root level. This inculcates wholesome ideation and clarity of expression
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